The Interview: A Fictional Case James L. Horton Josh Valen of the Times called and asked to interview the CEO. I’d known Josh for years. We had lunch together every few months to talk shop. He had a history of writing

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Brainstorm: A Fictional Case James L. Horton Ten people were sitting around the agency’s conference room table. Too many, I thought. What brought them here was brainstorming for a long-time insurance client with a vari

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• Contract law
• Actuarial science
• Life annuity
• Annuity
• Brainstorming
• Financial economics
• Investment
• Retirement

General Counsel James L. Horton There are two types of general counsel, he thought, those who see risk in every communication and those who don’t. He wasn’t sure what he would find in Miles Henderson, but his instinc

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• Stock market
• Corporate finance
• Investment
• Investor relations

Web-centric Communications Structure James L. Horton Corporate messages come from departments organized by audience and media. Each department delivers part of a total organizational message, often with little integratio

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• Public relations
• Advertising
• Corporate communication
• Customer relationship management
• Internal communications
• Integrated marketing communications
• Marketing
• Business
• Communication

It’s all Semantics: The Semantic Web and PR James L. Horton Wouldn’t it be nice to have a media web site that could do the following? A reporter goes to the site, clicks on one link and every release, reference to a

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• World Wide Web
• Knowledge representation
• Technical communication
• Metadata
• Web 2.0
• Ontology
• Resource Description Framework
• Web Ontology Language
• Tag
• Semantic Web
• Information
• Computing

Going Direct in an Era of Shrinking Media James Horton Nearly everyday there is evidence of the decline of mainstream media. Publishers fire staff and close magazines and newspapers. TV ratings sag and radio withers. Whi

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• Advertising
• Mass media
• Communication
• Design
• Journalism genres
• Visual arts
• Communication design
• Media bias
• News media

Charisma and PR Risks James L. Horton What do the following figures have in common -- Mahatma Gandhi, Adolf Hitler, Pope John Paul II, George Washington and Rev. Jim Jones who persuaded 914 followers to commit suicide wi

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• Max Weber
• Spiritual gifts
• Social philosophy
• Sociology
• Charisma
• Authority
• Charism
• Christianity
• Social psychology
• Religion

When Business Stops James L. Horton An outstanding freelancer, a ghost-writer of best-selling trade books, called recently. Her backlog of assignments was running out. Her bread-and-butter gig of editing a publication fo

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• Management
• Freelancer
• Selling
• Marketing
• Business
• Sales

The Limits of PR James L. Horton Pop Singer Janet Jackson bared a breast on national TV during the Super Bowl. Was that a great stunt, as some public relations practitioners said, or an affront to the public, or both? Th

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• Censorship
• Communication
• Behavior
• Public relations
• Federal Communications Commission
• Communications Decency Act
• Advertising
• Freedom of speech
• Audience
• Censorship in the United States
• Communication design
• Obscenity law

New Messages for a New Era James L. Horton Some economists and commentators say this recession is driving a fundamental change in American consumers’ habits. If what they claim is true and government pump-priming progr

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• United States housing bubble
• Economy of the United States
• Advertising
• Economics
• Design
• Macroeconomics
• Business cycle
• Recessions